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Carlo's Bake Shop in Hoboken NJ

Cake Boss teams with MetTel to elevate customer experience

Bake Mag:

A partnership with leading communications carrier MetTel will allow “Cake Boss” Buddy Valastro to bring fast, online insights and convenience to his Carlo’s Bakery locations in the U.S. and Brazil. The debut of MetTel Wi-Fi Analytics will give the bakery an enhanced view of customer preferences in order to improve the shopping experience. Its technology learns in real-time how consumers visit the bakery, where they browse, what they buy and don’t buy, and helps determine what products they may want to try based on their established preferences.

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