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Carlo’s Bakery Taps Analytics To Digitize The Store Experience

Retail Touch Points:

Communications carrier MetTel and Carlo’s Bakery — of “Cake Boss” fame — have partnered to launch MetTel WiFi Analytics. The solution is designed to elevate the customer experience with access to a deeper view of customer preferences across Carlo’s Bakery’s 21 locations in the U.S. and Brazil. The MetTel technology collects customer data from shoppers who are using WiFi-enabled devices in-store.

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