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Ryan Aschauer, CIO of Floor Coverings International, discusses how FCI utilizes MetTel’s Integrated SMS solution with AI-powered Chat Bot to engage with their current and prospective customer base and support their franchisee network of over 150 franchises across the United States, all while maintaining 6-7 times the average growth rate of the flooring industry. Two of FCI’s goals with the rollout of MetTel’s Integrated SMS were to improve customer experience and provide a significant ROI for their individual franchisees. The rollout of MetTel’s AI Chat Bot quickly—almost overnight—transformed from a tool in the pilot phase to a tool that was generating 12% of all in-home scheduled appointments for Floor Coverings International.