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Forbes Business Development Council Logo

Surviving 2021 For Business Developers


By Max Silber, VP of Mobility & IoT

The adage “hindsight is 20/20” is fitting since, with the introspection of a year, we can now fully appreciate all the ways that the year 2020 has forever changed the way we work and live. Very swiftly, the pandemic demanded a rethinking of the workplace, as companies struggled to adapt to the new normal. For business development leaders, this change presented numerous challenges, from the shift in customer priorities to the move to primarily virtual interactions — and the future is still largely unknown. According to the latest McKinsey Global Survey from January 2021, respondents were divided over what’s to come. Of global survey respondents, 44% reported they expect economic conditions to stay the same or get worse over the next six months, compared to 56% who expect it to get better.

Regardless of how the pandemic continues to play out, it’s clear that we will never go back to the pre-pandemic world. In many ways, this is in thanks to the incredible adaptability that we’ve shown. Employees have demonstrated they can work just as efficiently — if not more so — from home, using new platforms and tools that enable teams to bridge the physical distance. The virtual environment has also revealed new benefits, such as the ability to reach more customers and schedule more touchpoints from the comfort of home.

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